PROJECTS – PROJECT FREIGHT
and… PROJECT FREIGHT LOGISTICS
As recently as a
decade ago, project and large format cargo forwarding was the exception in
international transport. Today, with
increased demand and diversity of projects, the logistics industry is meeting
new challenges head-on. Though project cargo can still be considered a niche
market, more than ever it requires specialized skills and infrastructure, and
is clearly expanding in both size and scope of operations necessary to support
the requirements. PROJECT(s) and related PROJECT CARGO
logistics and transport requirements are truly global in scope and MULTI-MODAL
in required execution! PROJECT CARGO is
generally defined as any shipment of freight/cargo that cannot fit an
I.S.O.-standard container, (i.e.; AIR, SEA, RAIL, TRUCK, etc.), and is then
considered to be "out-of-gauge" for normal transport. Further, PROJECTS may be defined by individual contract specific terms and conditions that delineate specific geographies, time lines, delivery protocols, etc. and may require full visibility across the entire global supply chain. Project cargo may
be exceptionally heavy, long or wide (or any combination thereof), and/or
comprised of complex components that must be disassembled, shipped and
reassembled, or requires special processing, (eg. high-value, hazmat, etc.). Project-related
cargo movements are generally indicative of contractual time and/or space
(geographic specific) delineation.
Schedules imposed by the contract may require long-lead times for
planning, evaluation, site survey, etc. and only then followed by a complicated
implementation and execution. There are
seldom inherently the same or repetitive processes required in for project
logistics requirements – each being unique.
By comparison,
traditional general freight forwarding usually meets repetitive supply chain
requirements, J.I.T. delivery to meet assembly line processing and production,
“door-to-door” scheduling, and/or end-of-month cycle billing. Project freight forwarding and the management of those
processes require specialized expertise. The sourcing and moving of thousands
of freight tons (W/M) of equipment and materials from multiple origins and
suppliers can be a massive undertaking requiring sophisticated planning and
implementation of sound logistics capabilities, precise timing, and worldwide
connections to coordinate cargo movements from origin to destination. Depending on the
final destination, project cargo shipments face many challenges including
overcoming necessity of transport in severe climatic conditions - sandstorms
and extreme heat, or in the opposite extremes – ice, cold, and snow. To schedule cargo
integrity in transport, security of the contents and accompanying personnel, must
be made paramount. Geo-politics,
geography, topography, and/or environmental considerations in remote locations,
along with the necessity to protect the integrity of the shipment, and with
necessity for adherence to delivery schedules, may require armed guards and
security forces to accompany the cargo as it moves through remote areas. In some areas, port facilities, (as well as airports)
may be inadequate, or even non-existent, and hence complicated logistics
provisions must be made for temporary construction of discharge
quays/piers. This may be preceded by,
or concurrent with necessary site surveys and permitting to allow for direct
onshore beach landing. At times, a river
estuary may have to be dredged in advance to accommodate deep draft vessels,
and shore approaches prepared, and all in accordance with local, regional, and
or governmentally imposed and mandated Health, Safety, Environmental, and
Security (H.S.E.S.) standards. |
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Traditionally most
project cargo involved movement of heavy equipment for the oil and gas sector
as well as the mining and construction industries.
In fact, many
project forwarders have traditionally relied almost exclusively on the oil and
gas industry, which is now out of a serious cyclical downturn.
With increased petroleum prices, most major oil
companies have recently announced that they will increase their investment
budgets for exploration and development by 50% and more per year in order to
keep pace with growing global demand.
Consequently, an
increase in project cargo traffic can be expected in support of (new) drilling,
production, petrochemical and refining projects during the initial decades of
the 21st century and beyond.
With more and more
customers looking to the logistics industry to move entire factories and
assembly lines intact, there has been increased demand for turnkey
services. Project cargo specialists
made up for reduced logistics requirements within the oil and gas business
during the past few years by supplementing demand per the requirements of
Engineering and Construction projects (E&Cs), which take the form and shape
of infrastructure improvements, roads/highways, dams, bridges, utility
upgrades, etc.
Sellers and buyers
carefully weigh the costs of transporting a project in built and ready form,
versus more traditional methods of moving equipment, (i.e., disassembling the
unit, loading it into containers, and then re-assembling at site). By shipping
the cargo at full-scale size, many customers realize they can in fact save time
and, consequently, money.
The growth of the
project cargo industry, particularly outside the Energy and Resources sectors,
is a product of the ongoing liberalization of international trade and direct
foreign investment throughout the world.
Along with strong
economic growth in many parts of the world, there has been a creation of new
opportunities for project forwarders.
In the recent past, it was the North American export market that has dominated the project cargo sector. No more!
Much of the
heavy-lift forwarding expertise, and movements into areas such as Russia, the
Former Soviet Union and its Independent States, and the Middle East and Africa,
have followed the development of the oil and gas industry in these regions.
North America no
longer carries that exclusive or dominant position for export of pipe and heavy
oil field equipment. Korea is today the largest exporter of gas processing
equipment; Japan provides engineering, product expertise, and financing; and
Brasil provides significant raw and secondary materials for many construction
projects, as well as process engineering to the oil and gas industry; while
many European-based firms enjoy major E&C – Engineering and Construction
projects.
Project cargo from
North America is increasingly in the form of turnkey manufacturing/refining
facilities, destined for new and emerging markets in the F.S.U., China, and
South America. Looking ahead, the Indian subcontinent is also likely to be an
important destination for project cargo, with Middle Eastern and Asian
manufacturers benefiting the most.
Project Freight Logistics
New Markets – new
requirements! Generally, projects are
defined by matters of “time, place, and space”, and are subject to specific
contract terms and conditions, with finite time lines => “a beginning and an
end”. Today’s global socio-economic conditions change on
short notice, and project freight logistics providers may specialize or provide
services to the Oil & Gas (Energy) industry, heavy equipment and
construction contractors, metals and mining, aerospace, and governmental
sponsored programs – all requiring specifically tailored programs to meet
challenging logistics demands. Meeting the ChallengeAs the project
forwarding industry branches out into new markets, logistics
providers have nurtured new found relationships and distribution channels
throughout theworld. And as the nature
of the cargo expands beyond Just having
heavy-lift resources and equipment, the non-asset
based logistics providers are of necessity also acquiring additional expertise
in turnkey project management, and forging global alliances with their capital-intensive
operators, carriers, and 2PLs. Logistics
providers are realizing that if they want to compete in today's global
marketplace, they need to keep pace with the demands of clients, who require
complete “turnkey” services applications and 4PL-management processes which are
“outsourced” by the end-user or contract holder. “DDU or DDP-terms”
mean in the project context, “delivery per contract”, which may encompass most
if not all aspects of the shipping process.
Demand for delivery from “door to job-site” means extensive PLANNING and
ANALYSIS, route and site surveys, port/airport/road/river analysis in the
review of transport options; managing the purchasing and quote process,
expediting of purchase orders and delivery orders, temporary marshalling at
remote or off-sites for repositioning, warehousing, full and or part charters
on a multi-modal basis, insurance, export packing, customs clearance, trade
documentation and more! Creativity and a
sense of urgency! Time is money – and
getting the equipment “on site” and set-up and ready for operation is part of
the challenge. In more recent times, global awareness, accompanied by contract performance issues has led to a heightened requirement for ability to comply with corporate, local, regional, and/or governmentally decreed Health, Safety, and Environment – and Security (H.S.E.S.) schedules. All are paramount factors in the risk assessment and management taken by the logistics provider. |
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Some of today's project moves have been made possible
by the availability of new, and/or better, equipment in recent years.
Carriers and forwarders are continuously pursuing new
and advanced forms of heavy lift equipment, developed to suit the requirements
of specialized cargo. Heavy-duty and/or modified, aircraft and vessels, and
“built to suit” provide for service specifically assigned to accommodate the
increasing demands of today's projects.
In tandem with new
developments in specialized equipment, the project cargo industry is benefiting
from a growing "can do" attitude on the part of forwarders.
Logistics providers are reacting with enthusiasm to new challenges that push the envelope when it comes to maximum weights and dimensions. Innovative thinking, imagination and the ability to adapt to unforeseen and unpredictable circumstances are critical to a successful project move.
New and challenging obstacles will continue to present themselves to project cargo specialists and their customers, but the logistics industry has clearly come of age in servicing this niche market, allowing importers and exporters to execute ambitious investment and trading strategies almost anywhere in the world.